Alyce prom dresses
Who Is Behind Alyce Prom Dresses?
Those in the market for the more stylish dresses that show a clear influence of French fashion design and contemporary lighthearted execution of style and substance will find that Alyce prom dresses are indeed a brand to consider. Although not as modest as some parents might like their growing girls’ prom night garment to be, the name Alyce Hamm is nonetheless one that is heard mentioned quite frequently from the mouths of those shopping for such garments.
Behind the name is real life French allure in the form of Alyce Hamm, born and bred in Alsace-Lorraine, France. When she left the beauty of France for the promise of a new life in America in 1955, she took with her the training she had received in the art of costume design at the Paris Ecole de Couture. Just 12 years later she translated this training into a lucrative business she ran together with her brother Jean-Paul. Focusing on costume wear such as it would be needed for special occasions, she made herself at home in her chosen niche and before long was a name that would be passed from model to model and from prom queen to prom queen.
Ensuring that her business truly remains a family affair, she has hired on her brother’s daughter Claudine and her goddaughter Nathalie. Claudine has been learning the business at the knee of Alyce’s endeavors since she was old enough to attend elementary school. Once she entered middle school, she took up modeling prom dresses, and during her first few years of college she started working on the designs themselves. Nathalie also took the opportunity to learn how to make gowns in the way that Alyce was trained in Paris. Her strength are the pageant gowns and other stage wear which present an important segment of the fashion offerings the company currently advertises.
It will be interesting to see what the future holds for this unique company that relies heavily on family ties and Parisian fashion know-how. Rumors speak of a new kind of formal dress wear that is aimed at little girls and may become known as the flower girl line. Yet no matter what, Alyce prom dresses will forever keep this fashion designer in highest demand. Perhaps later on, as the prom queens grow up and look to the bridal collection of their trusted prom dress designer, they will also gratefully accept the flower girl line.
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